Digitalization as the new “Magic Weapon” for the international MICE Industry?

With the outbreak of COVID-19 in early 2020, exhibition industry seems to press pause globally. Conservative statistics show that already over 2,400 fairs and exhibitions worldwide have been cancelled or postponed due to the Coronavirus only as of middle of April 2020. UFI estimated that 88.2 billion USD of total economic output related to the exhibition industry will not be generated by the end of Q2.

Post COVID19 Recovery in China – Opportunities for European companies to rethink their business model

The economic relevance of China and Asia as a sales market and production location will become more important for European companies as part of the Corona crisis. Structural changes establish opportunities for new business models, products and services. Now is the right time to adapt market strategies to take advantage of the potential in the innovative Asian business environment in time after the end of the crisis.