brands Archive - EAC International Consulting https://eac-consulting.de/tag/brands/ Euro Asia Consulting - Experten für Strategieberatung in Asien Thu, 22 Aug 2024 12:02:30 +0000 de hourly 1 https://wordpress.org/?v=7.1.3 https://eac-consulting.de/wp-content/uploads/2021/03/cropped-eac-favicon-32x32.png brands Archive - EAC International Consulting https://eac-consulting.de/tag/brands/ 32 32 A Primer on E-Commerce Livestreaming in China https://eac-consulting.de/a-primer-on-e-commerce-livestreaming-in-china/ Fri, 19 Nov 2021 03:55:08 +0000 https://eac-consulting.de/?p=4154 A Primer on E-Commerce Livestreaming in China Overview of China’s E-commerce Livestreaming Industry In 2020, China’s e-commerce livestreaming market was estimated at 1.2 trillion RMB – an increase of almost 3x over 2019. The industry is projected to grow with a CAGR of 58% in the next years. The penetration rate of e-commerce livestreaming in online retail was 10.6% in 2020 and is expected to further rise, primarily driven by new users as well as an increase in order frequency and average basket size. Main drivers behind the rapid growth of the e-commerce livestreaming are: Vivid information and real-time interactive ...

Der Beitrag A Primer on E-Commerce Livestreaming in China erschien zuerst auf EAC International Consulting.

]]>