The Ice & Snow Economy behind the Winter Olympics

The Ice & Snow Economy behind the Winter Olympics“300 million people hit the ice & snow” When the Chinese government bid for the Olympics in 2015, it pledged to attract 300 million new winter sports participants as part of the Olympic legacy. In 2022, before the opening of Beijing Winter Olympics, China claims that the number of people who had taken part in outdoor and indoor winter sports-related leisure activities since 2015 has reached 346 million, surpassing the initial target. The “300 million” is not only a number that shows the popularization of winter sports in China, but also a …

The Chinese Consumer in 2022

The Chinese Consumer in 2022“Generation Z” Chinese consumers display fundamentally different behavior as new sales channels, rising domestic brands and an increasing desire for self-expression have changed purchasing habits. But the growing elderly population is becoming an important consumer group as well! In this article we summarize the main characteristics about consumption in China you need to know.Rising Purchasing Power in China The annual disposable income of residents in China’s urban areas has been constantly growing over the past decade: From on average around 2,500 EUR in 2010 to more than 5,500 EUR in 2020. Urban dwellers in tier-1 cities …

A Primer on E-Commerce Livestreaming in China

A Primer on E-Commerce Livestreaming in ChinaOverview of China’s E-commerce Livestreaming Industry In 2020, China’s e-commerce livestreaming market was estimated at 1.2 trillion RMB – an increase of almost 3x over 2019. The industry is projected to grow with a CAGR of 58% in the next years. The penetration rate of e-commerce livestreaming in online retail was 10.6% in 2020 and is expected to further rise, primarily driven by new users as well as an increase in order frequency and average basket size. Main drivers behind the rapid growth of the e-commerce livestreaming are: Vivid information and real-time interactive answers …

China’s Pet Boom

The Boom of China’s Pet IndustryOverview of China’s Pet Industry With the expansion of urban incomes and increase of Chinese choosing to raise pets especially in tier-1 cities, pet-related products and services in China are continuously evolving, resulting in a rapid expansion of the industry. In 2020, China’s pet industry reached a total value of 300 billion CNY. With the penetration rate of pets expected to further rise and related offerings continuing to mature, the Chinese pet industry is expected to grow with a CAGR of 14% and will reach 450 billion CNY in 2023. The pet industry consists of …