The Chinese Consumer in 2022“Generation Z” Chinese consumers display fundamentally different behavior as new sales channels, rising domestic brands and an increasing desire for self-expression have changed purchasing habits. But the growing elderly population is becoming an important consumer group as well! In this article we summarize the main characteristics about consumption in China you need to know.Rising Purchasing Power in China The annual disposable income of residents in China’s urban areas has been constantly growing over the past decade: From on average around 2,500 EUR in 2010 to more than 5,500 EUR in 2020. Urban dwellers in tier-1 cities …