The Importance and Change of Photonics Fairs in ChinaFor a publication by Messe Munich and SPECTARIS (the German industry association for the high-tech medium-sized business sector) on the Chinese photonics market, Daniel Berger, Partner EAC in Shanghai, was interviewed on the importance of trade fairs.SPECTARIS: China is one of the leading markets for German photonic manufacturers. However, most companies – SMEs and MNCs alike – have found it extremely difficult to successfully penetrate the Chinese market due to its sheer size and unique characteristics. Do you believe that participating in local industry trade fairs – as exhibitor and visitor –is …