2022 Single’s Day in China – Record set with New Players Joining the FrenzyThis years’ China Single’s Day, also known as Double Eleven saw a stunning gross merchandising value beyond 1 trillion RMB for the first time. Besides the traditional e-commerce platforms Tmall, JD and Pinduoduo, the frenzy is joined by a variety of new retail platforms. Brands now have access to a much larger pool of consumers across different platforms but are required to refine their promotion strategies. Total GMV from all e-com platforms surpassed 1 trillion According to Syntun, an independent big data monitoring company, the total GMV …