Key Success Factor of Influencer Marketing in China – Influencer MatrixIn China, social media spans a range of features and purposes, such as micro-blogging site Weibo, video-sharing social network Douying, community-based e-commerce platform Little Red Book, question-and-answer site Zhihu etc. Each social media platform has their unique influencers landscape and definition of influencers type.Influencers could be classified into different ranking according to follower counts: mega macro influencers (> a million followers), macro influencers (500K-1 million followers), mid-tier influencers (50K-500K followers), micro influencers (10K-50K followers), nano influencer (1K-10K followers) and Key Opinion Consumers (<1k influencers). Influencer could also be classified into …