Elevated Experiences, Broader Appeal: India’s Premiumization TrendIndia’s consumer landscape is transforming rapidly. With the middle class projected to reach 580 million by 2030 and rising disposable incomes, the demand for premium international brands is surging, fuelling a 25% annual growth in the luxury market.With premiumization no longer limited to a niche elite in India, global brands have swiftly recognized this shift and are now undergoing a transformation to align with the uniquely defined Indian premium, super-premium, and luxury markets. These brands are localizing offerings while maintaining the perception of quality and heritage, a key driver of premiumization in the country. …
Discover the Untapped Opportunities in Southeast Asia’s booming FMCG Market
Discover the Untapped Opportunities in Southeast Asia’s booming FMCG MarketSoutheast Asia (SEA) is a rapidly evolving economic powerhouse, driven by its burgeoning FMCG market. With a thriving middle class, increasing urbanization, and the rise of digital technology, the region presents unprecedented opportunities for brands to expand their reach and drive sustainable growth. Our recent Market Insight explores the key trends shaping the SEA FMCG landscape, providing actionable insights for businesses seeking to capitalize on this dynamic market.SEA is experiencing robust economic growth, fuelled by factors such as domestic demand expansion, foreign direct investment, industrialization, and strong government infrastructure investments. Urbanization, …