Why China is the New Global Battleground for Autos?Reflections from Chongqing Auto Forum 2025Last week, for the third year running, EAC International Consulting Business Strategy Director Addie Wei had the privilege of attending the Chongqing Auto Forum – widely regarded as China’s most candid and influential automotive event. This year’s theme was fitting: “𝘚𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦 𝘪𝘯 𝘢𝘯 𝘌𝘳𝘢 𝘰𝘧 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯.” Key takeaways: 1️⃣ 𝗣𝘂𝘀𝗵𝗯𝗮𝗰𝗸 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗲 “𝗣𝗥𝗜𝗖𝗘 𝗪𝗔𝗥” This year, Chinese OEMs made their stance clear: unsustainable competition must stop. – Li Shufu (Geely) called out “unacceptable” price wars. – Chery and Changan warned of long-term damage to the …