Elevated Experiences, Broader Appeal: India’s Premiumization TrendIndia’s consumer landscape is transforming rapidly. With the middle class projected to reach 580 million by 2030 and rising disposable incomes, the demand for premium international brands is surging, fuelling a 25% annual growth in the luxury market.With premiumization no longer limited to a niche elite in India, global brands have swiftly recognized this shift and are now undergoing a transformation to align with the uniquely defined Indian premium, super-premium, and luxury markets. These brands are localizing offerings while maintaining the perception of quality and heritage, a key driver of premiumization in the country. …