Elevated Experiences, Broader Appeal: India’s Premiumization TrendIndia’s consumer landscape is transforming rapidly. With the middle class projected to reach 580 million by 2030 and rising disposable incomes, the demand for premium international brands is surging, fuelling a 25% annual growth in the luxury market.With premiumization no longer limited to a niche elite in India, global brands have swiftly recognized this shift and are now undergoing a transformation to align with the uniquely defined Indian premium, super-premium, and luxury markets. These brands are localizing offerings while maintaining the perception of quality and heritage, a key driver of premiumization in the country. …
Energizing the Future: India’s ACC landscape
Energizing the Future: India’s ACC landscapeMarket Status Quo and Regulatory Scenario: India’s ACC market is expected to be valued at 19.5 bln EUR by 2025, growing at 10.6% from 17.6 bln EUR in 2024, primarily driven by increasing prospects of end-use applications and government initiatives.Demand for ACC’s is expected to reach 220 GWh by 2030 making India an attractive market for battery manufacturers; however, India lacks strong presence across the battery manufacturing value-chain.Though India has expertise in pack assembly and recycling, critical material processing and electrode manufacturing competencies remain limited. Consequently, India imports most raw materials, including lithium, cobalt, and …
Navigating the EV Market Shift in China
China’s Unrivaled Position in the EV LandscapeThe electric vehicle (EV) market in China continues to redefine the automotive industry’s future. In 2023, China solidified its position as a global leader by accounting for nearly 60% of worldwide EV sales (measured in car registrations), a significant indicator of its growing dominance, according to data from the International Energy Agency’s (IEA) Global EV Outlook 2024, a Paris-based autonomous intergovernmental organization. This trend is not just a fleeting phase but a clear signal of the shifting dynamics in the global car market, with projections showing that one in three cars in China will …
China Outlook for 2024: A Perspective from German Companies
China Outlook for 2024 A Perspective from German CompaniesIn the latest Business Confidence Survey (BCS) conducted by the German Chamber of Commerce in China, findings reveal a complex landscape of opportunities, challenges, and strategic shifts among German businesses operating in China. Conducted between September and October 2023, the survey engaged 566 member companies, offering a comprehensive insight into the German business sentiment within the Chinese market.Despite a slower-than-expected economic recovery with 52% of German companies that have been surveyed stated a decline in their industry, China’s importance to the German economy remains undiminished. As Germany’s most important trading partner for …
Distribution in China: Obstacles and Success Factors
Distribution in China: Obstacles and Success FactorsIn the dynamic Chinese market, distributors are often ‘gatekeepers’ to drive growth. EAC experience shows that many foreign companies are faced with complex distribution challenges in China, ranging from reliance on legacy distributors, lack of transparency to e-commerce exposure. Choosing the right distribution approach and managing distribution partners most efficiently is crucial to succeed in China.Distributors are often ‘Gatekeepers’ for Growth in China Foreign companies face a range of challenges when managing their distribution setup in the vast Chinese market: Reliance on Legacy Distributors Unstructured selection of only one general distributor Lack of critical …