The Ice & Snow Economy behind the Winter Olympics“300 million people hit the ice & snow” When the Chinese government bid for the Olympics in 2015, it pledged to attract 300 million new winter sports participants as part of the Olympic legacy. In 2022, before the opening of Beijing Winter Olympics, China claims that the number of people who had taken part in outdoor and indoor winter sports-related leisure activities since 2015 has reached 346 million, surpassing the initial target. The “300 million” is not only a number that shows the popularization of winter sports in China, but also a …