Insights from EAC at the SPECTARIS Future Festival 2026 SPECTARIS, the German industry association for optics, photonics, analytical and medical technology, hosted its annual “Zukunftsfestival” in Berlin in September 2026 under the theme „China – Transformation & Paths to Growth.“ Daniela Bartscher-Herold, founding partner of EAC – Euro Asia Consulting, shared China-insights with the presentation „China and the New Map of Internationalisation: How German High-Tech Companies Should Redefine Markets, Value Chains and Growth Targets.“Why China matters to German High-Tech SMEs SPECTARIS represents more than 400 SMEs which generate around 65% of their revenue through exports. After the EU, the United …
The Importance and Change of Photonics Fairs in China
The Importance and Change of Photonics Fairs in China For a publication by Messe Munich and SPECTARIS (the German industry association for the high-tech medium-sized business sector) on the Chinese photonics market, Daniel Berger, Partner EAC in Shanghai, was interviewed on the importance of trade fairs.SPECTARIS: China is one of the leading markets for German photonic manufacturers. However, most companies – SMEs and MNCs alike – have found it extremely difficult to successfully penetrate the Chinese market due to its sheer size and unique characteristics. Do you believe that participating in local industry trade fairs – as exhibitor and visitor …