China Competitor Benchmarking – Value Add, Methodology, Reference Cases

China Competitor Benchmarking - Methodology, Value-add & Reference Cases

Understanding the competition in China is crucial for your business – with implications for both your China as well as your global strategy. Benchmarking important competitors or industry players in China can contribute significantly in terms of market verification, go-to-market approach and general best practice learning.

Over the past years, EAC has conducted several extensive benchmarking projects covering both international as well as domestic players in various industries and across the value chain. In this context, EAC has developed a white paper summarizing key insights why benchmarking important competitors in China can help in terms of market transparency, best practice learning and development of an individual strategy.

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