"The environment in which our customers in Asia operate is characterized by great dynamism. We delve deep into the product and technology portfolios of companies, generating a differentiated understanding of the market and new perspectives."


The development of tailor-made market, product and sales strategies is the focus of our consulting activities. We support multinational corporations and medium-sized companies alike in adapting their growth and innovation strategies.

To this end, we delve very deeply into the initial situation and the product and technology portfolio of our clients - we gain new perspectives and at the same time generate a differentiated understanding of the market. This is the prerequisite for a realistic assessment of market attractiveness and the derivation of a sustainable business model. Adapted product concepts such as "mid market" or "smart products" as well as the careful examination of local sales and distribution models characterize our consulting solutions.

  • Validation Market Opportunities
  • Voice of Customer Analytics
  • Market Positioning and Value Preposition
  • Local Value Chain Design

The environment in which our customers in Asia operate is constantly becoming more complex and is characterized by great dynamics. In addition, the challenges are increasing - the playing field in the markets of the future is becoming smaller and smaller. Our approach is based on a fundamentally rather conservative assessment of investment opportunities and risks and a clear shareholder value orientation. Our project and ROI assessments are therefore always realistic - and thus lead to measurable and sustainable success in Asia.