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PHARMA & HEALTHCARE:
GROWTH POTENTIAL IN EMERGING MARKETS


"Global production and knowledge hubs of innovative technologies are often not located in the most densely populated sales markets - appropriate go-to-market strategies and a top-class network of potential partners are therefore essential"

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Daniela Bartscher-Herold

EAC Founding Partner Munich

Pharma & Healthcare


In contrast to developed economic regions with a relatively high share of healthcare expenditure to GDP (> 10%), growth regions, especially the most populous countries China and India, lag behind with a share of around 5%.

However, such small healthcare expenditure shares are accompanied by much higher growth rates and which in turn can result in great business opportunities. At the same time, local competitors are comparatively small but numerous, often leading to an opaque competitive landscape, which is particularly relevant when strong government support is expected to nurture local champions. A complex regulatory environment and intransparent market structures, which make it difficult to enter the market or to expand or even defend one’s market position, require many companies to increase their strategic and tactical capacities often not available internally. Not taking such countermeasures can lead to an absent or inadequate continued analysis of opportunities and risks.
Over the past 30 years, EAC has built a deep understanding of healthcare markets in core growth regions.

EAC customers include leading global providers of medical and diagnostic equipment, consumables and pharmaceutical products.
The consulting services of EAC extended to the complete competence spectrum from strategy, M&A and operational excellence.