MICE Industry – China Venue Capacity Extension on the Rise
The MICE business will experience structural changes triggered by the global pandemic – digitalization will become a fundamental element in organizers’ strategies. International exhibition organizers must be aware that China’s venue landscape is in the process of drastic changes.
Challenged by a global pandemic since the beginning of the year 2020, the global MICE industry was compelled to strategize and create contingency plans to compensate the negative impact of the industry shutdown. Nevertheless, the situation in China significantly improved in the past couple of weeks with more restrictions gradually lifted and fewer outbreaks reported. One of the key megatrends accelerated by the sudden shutdown is the continuous digitalization of the industry in order to cope with COVID-19. Beside the continuous digitalization of the industry, venue capacity extension beyond Tier 1 city clusters is an on-going megatrend in China right now.
International exhibition organizers must be aware that China’s venue landscape is in the process of drastic changes. Key statements to consider are as follows:
- Based on strong belief in promising fundamentals for MICE industry, capacity expansion is currently facilitated in China
- Due to decreasing growth projections & capacity limitations, MICE gravity is gradually shifting beyond Tier 1 clusters
- In order to grasp opportunities, international organizers need to catch up with growth momentum in China’s emerging regions
- Beside market opportunities, strong government support and extensive subsidy provision facilitates show portfolio extension
Get the full version of our MICE Industry Briefing:
International exhibition organizers must be aware that China’s venue landscape is in the process of drastic changes. Key statements to consider are as follows:
- Based on strong belief in promising fundamentals for MICE industry, capacity expansion is currently facilitated in China
- Due to decreasing growth projections & capacity limitations, MICE gravity is gradually shifting beyond Tier 1 clusters
- In order to grasp opportunities, international organizers need to catch up with growth momentum in China’s emerging regions
- Beside market opportunities, strong government support and extensive subsidy provision facilitates show portfolio extension
Get the full version of our MICE Industry Briefing:
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