Report: China Consumer Trends 2022

Report: China Consumer Trends 2022

Economic changes and measures taken to stop the spread of coronavirus have a significant impact on Chinese consumer behavior. Despite increasing uncertainties, there is no doubt that China will remain the global consumption growth driver.


EAC has published a report on the latest Chinese consumer behavior trends 2022. The presentation indicates emerging patterns among Chinese consumers which have the potential to reshape how brands have to address their customers.

In the report, you can find our summary of:

  1. COVID impact on consumer goods retail sales
  2. Underlying potential of consumer goods in China
  3. Selected Chinese consumer behavior trends

If you are interested in this report on consumption in China, please click this link and enter your email address to get the full edition.