India’s Demographics: Driving Economic Growth and Global InfluenceIndia’s rapidly growing population has long been recognised as a major asset for its economy. With the latest United Nations estimates confirming India’s status as the world’s most populous country, surpassing China, the country’s demographic advantage becomes even more apparent. India’s Population Growth and Future Projections India’s population has reached a staggering 1.4 billion by Q2 2023, securing its position as the most populous country. By comparison, the EU’s population of around 450 million is only a third of India’s. Even Germany, the EU’s most populous country with 84.3 million people, would rank …
„Indian Toy Industry – To Infinity and Beyond“
Indian Toy Industry – To Infinity and BeyondIndia’s growing newborn population is one of the main factors driving the rise in demand for toys, leading to a significant expansion of the industry. As of 2023, the Indian toy industry amounts to 1.4 bln EUR making up 0.5% of the global market. Given the demand, with a forecasted growth of average of 10-15% YoY against the global average of 5%, the Indian toy market is expected to reach 1.8 bln EUR by 2024.Additionally, inflating disposable income levels and the rising awareness among individuals about the benefits of toys in improving the …
Key Success Factor of Influencer Marketing in China – Influencer Matrix
Key Success Factor of Influencer Marketing in China – Influencer MatrixIn China, social media spans a range of features and purposes, such as micro-blogging site Weibo, video-sharing social network Douying, community-based e-commerce platform Little Red Book, question-and-answer site Zhihu etc. Each social media platform has their unique influencers landscape and definition of influencers type.Influencers could be classified into different ranking according to follower counts: mega macro influencers (> a million followers), macro influencers (500K-1 million followers), mid-tier influencers (50K-500K followers), micro influencers (10K-50K followers), nano influencer (1K-10K followers) and Key Opinion Consumers (<1k influencers). Influencer could also be classified into …
India Review 2022 – Our recap of key market developments
India Review 2022 – Our annual recap of key market developmentWhile major global economies are staring at a possible recession, India’s economy has exhibited resilience and has grown to emerge as the 5th largest economy. Post a sharp decline in 2020 and a technical rebound in 2021, the Indian economy is expected to grow at 6.8% in 2022 – which would be faster than most emerging economies.2022 India has attracted the attention of all major global investors and industries with the following facts: strong economic fundamentals, well balanced trade relations, cost-effective workforce and most importantly an established manufacturing and service …
India Review 2022 – Unsere Zusammenfassung der wichtigsten Marktentwicklungen
India Review 2022 – Unsere Zusammenfassung der MarktentwicklungWährend die großen Volkswirtschaften der Welt von einer möglichen Rezession bedroht sind, hat sich Indiens Wirtschaft als wider-standsfähig erwiesen und ist zur fünftgrößten Volkswirtschaft aufgestiegen. Nach einem Rückgang im Jahr 2020 und der anschließenden Erholung im Jahr 2021 wird die indische Wirtschaft 2022 voraussichtlich um 6,8 % wachsen – und damit schneller als die meisten Schwellenländer.2022 hat Indien mit folgenden Fakten die Aufmerksamkeit aller wichtigen globalen Investoren und Branchen auf sich gezogen: starke wirtschaftliche Fundamentaldaten, ausgewogene Handelsbeziehungen, kostengünstige Arbeitskräfte und vor allem mit seinem etablierten Produktions- und Dienstleistungsökosystem. In unserem diesjährigen India Review …
China Review 2022 – Unsere Markt- und Wirtschaftseinblicke für Sie.
China Review 2022Wie jedes Jahr haben wir auch diesmal einen „China Review 2022“ für Sie zusammengestellt. Basierend auf den Erkenntnissen und Erfahrungen aus unseren Projekten freuen wir uns, Ihnen unsere Einblicke in den Markt und die Wirtschaft sowie einen ersten Ausblick ins Jahr 2023 zu geben.In unserer mehr als 30-jährigen Beratungserfahrung in China haben wir noch nie eine solche Reihe von politischen und wirtschaftlichen Schockwellen erlebt – sowohl international als auch innerhalb Chinas. Der russische Krieg in der Ukraine, gefolgt von steigenden Energiepreisen, enormer Inflation und zunehmender ideologischer Blockbildung waren nicht nur ungünstige Zutaten, die dem globalen „Krisencocktail“ hinzugefügt wurden, …
China Review 2022 – Our market and industry perspectives for you
China Review 2022As every year, we have complied another review „China in 2022“. Based on our insights from consulting projects, we are more than happy to share our market and industry perspectives and first look into 2023.In our entire China consulting practice, spanning more than 30 years, we have never encountered such a series of political and economic shockwaves – both internationally and within China. The Russian war in Ukraine followed by soaring energy prices, sky-high inflation and the increasing ideological bloc formation as well as escalating geo-political tensions between the US and China leading to a new height of …
2022 Single’s Day in China – Record set with New Players Joining the Frenzy
2022 Single’s Day in China – Record set with New Players Joining the FrenzyThis years’ China Single’s Day, also known as Double Eleven saw a stunning gross merchandising value beyond 1 trillion RMB for the first time. Besides the traditional e-commerce platforms Tmall, JD and Pinduoduo, the frenzy is joined by a variety of new retail platforms. Brands now have access to a much larger pool of consumers across different platforms but are required to refine their promotion strategies. Total GMV from all e-com platforms surpassed 1 trillion According to Syntun, an independent big data monitoring company, the total GMV …
RCEP Boosts Cross-Border E-Commerce
RCEP Boosts Cross-Border E-Commerce Since the Regional Comprehensive Economic Partnership (RCEP) came into effect, cooperation between RCEP regions has continued to deepen. On July 27, 2022, at the 2022 Consumption Innovation Forum of China International Consumer Products Expo, the RCEP Cross-Border E-commerce Purchase (B2C) Index report was released.The new RCEP B2C Index (RCEP Cross-Border E-commerce Purchase B2C Index), focuses on overseas small and medium-sized enterprises, presenting the development trend of digital trade in the RCEP regions. The trend of the new index shows that the that cross-border e-commerce in the RCEP region is booming. The average annual growth rate from 2019 …
XIAOHONGSHU BRAND MARKETING
XIAOHONGSHU BRAND MARKETING Xiaohongshu, or “Little Red Book”/“Red” is a Chinese social-commerce platform founded in 2013. Red started off serving as an online tour guide for Chinese shoppers abroad for consumers to review products and to share their shopping experiences. Currently as a lifestyle sharing platform, Red is considered as one of the prominent channels for brands to reach the wide Chinese consumers.Young and urban users with significant purchasing power The monthly active user (MAU) of Red reached 200 million in November 2021, doubling the MAU of 100 million in January 2020; 50% of the users live in tier 1/2 …
Food Condiments in China: Three Opportunities
Food Condiments in China: Three OpportunitiesDuring China’s COVID-19 lockdowns (when restaurants did not operate and home cooking became the only choice), the demand for condiments experienced a surge in attention. But generally, as daily necessities, the consumption of condiment by both businesses and consumers is unlikely to be affected by economic fluctuations and will remain strong. It is estimated that China’s condiment market will reach 513 billion yuan in 2022 and 788 billion yuan in 2025 (CAGR of 9%). Given the vast size of the country, the market for condiments is huge, but also more fragmented compared with developed countries. …