China Toy Market: Targeting „Kidults“

China Toy Market – Targeting „Kidults“A New Concept for Toys When talking about toys in the Chinese market, they no longer are exclusive targeted at infants or children, and go beyond the traditional categories such as puzzles, plush and dolls. A new concept of toy is on the rise, called trendy toy (or artistic toy). Trendy toys have become increasingly popular, especially among young Chinese consumers aged 15 to 25, the so-called generation Z or “Kidults”. According to research by the Chinese Academy of Social Science, the trendy toy industry in China had reached a sales volume of 30 billion …

Direct-to-Consumer (DTC) – The Next Trend for Consumer Goods

Direct-To-Consumer (DTC) – The Next Trend For Consumer GoodsDTC: A new Sales Model for Consumer Goods Brands DTC, direct-to-consumer, refers to a business model in which brands directly sell to consumers without intermediary channels. With the help of the internet, brands establish direct connections with consumers and can directly interact with them along the entire lifecycle from marketing to service. DTC brands are not simple e-commerce companies, even though e-commerce is a popular channel they choose to be closer to consumers. Brands are able to obtain real-time and efficient consumer feedback through internet platforms, so as to acquire consumer insights …

China’s Aged Population: Favorable Policies and Economic Opportunities

China’s Aged Population: Favorable Policies and Economic OpportunitiesAccelerating Demographic Shift and Start of an “Aged Society” In January 2022, Chinese elderlies aged 65 and above reached 200 million – accounting for 14.2% of the total population. According to UN standards, a country with more than 7% of the population over the age of 65 is an „ageing society“, more than 14% an „aged society“ and more than 20% an „ultra-aging society“. Thus, this marks China’s official demographic entry into an „aged society“. Meanwhile, China’s elderly service resources are not balanced geographically: especially in rural areas and in the case of …

The Ice & Snow Economy behind the Winter Olympics

The Ice & Snow Economy behind the Winter Olympics“300 million people hit the ice & snow” When the Chinese government bid for the Olympics in 2015, it pledged to attract 300 million new winter sports participants as part of the Olympic legacy. In 2022, before the opening of Beijing Winter Olympics, China claims that the number of people who had taken part in outdoor and indoor winter sports-related leisure activities since 2015 has reached 346 million, surpassing the initial target. The “300 million” is not only a number that shows the popularization of winter sports in China, but also a …

The Chinese Consumer in 2022

The Chinese Consumer in 2022“Generation Z” Chinese consumers display fundamentally different behavior as new sales channels, rising domestic brands and an increasing desire for self-expression have changed purchasing habits. But the growing elderly population is becoming an important consumer group as well! In this article we summarize the main characteristics about consumption in China you need to know.Rising Purchasing Power in China The annual disposable income of residents in China’s urban areas has been constantly growing over the past decade: From on average around 2,500 EUR in 2010 to more than 5,500 EUR in 2020. Urban dwellers in tier-1 cities …

A Primer on E-Commerce Livestreaming in China

A Primer on E-Commerce Livestreaming in ChinaOverview of China’s E-commerce Livestreaming Industry In 2020, China’s e-commerce livestreaming market was estimated at 1.2 trillion RMB – an increase of almost 3x over 2019. The industry is projected to grow with a CAGR of 58% in the next years. The penetration rate of e-commerce livestreaming in online retail was 10.6% in 2020 and is expected to further rise, primarily driven by new users as well as an increase in order frequency and average basket size. Main drivers behind the rapid growth of the e-commerce livestreaming are: Vivid information and real-time interactive answers …

China’s Pet Boom

The Boom of China’s Pet IndustryOverview of China’s Pet Industry With the expansion of urban incomes and increase of Chinese choosing to raise pets especially in tier-1 cities, pet-related products and services in China are continuously evolving, resulting in a rapid expansion of the industry. In 2020, China’s pet industry reached a total value of 300 billion CNY. With the penetration rate of pets expected to further rise and related offerings continuing to mature, the Chinese pet industry is expected to grow with a CAGR of 14% and will reach 450 billion CNY in 2023. The pet industry consists of …

China Case Study: Dyson

China Case Study: DysonDyson is a success story in terms of how foreign consumer goods brands can build and maintain a special image in China – by leveraging product design and marketing in a localized way.Dyson in China – Key Facts After Dyson entered the Chinese market entry in 2012, the country became the firm’s fastest growing market in 2014 and has been ever since. But this development was not pure luck or coincidence, since Dyson strategically invested in its operations in China: Established network of ~15 Dyson self-operated stores and 135 3rd-party-operated POS in 90 cities (focus on tier-1 …