The Importance and Change of Photonics Fairs in ChinaFor a publication by Messe Munich and SPECTARIS (the German industry association for the high-tech medium-sized business sector) on the Chinese photonics market, Daniel Berger, Partner EAC in Shanghai, was interviewed on the importance of trade fairs.SPECTARIS: China is one of the leading markets for German photonic manufacturers. However, most companies – SMEs and MNCs alike – have found it extremely difficult to successfully penetrate the Chinese market due to its sheer size and unique characteristics. Do you believe that participating in local industry trade fairs – as exhibitor and visitor –is …
Volkswagen in China’s NEV Market: Challenges & Changes
Volkwagen in China’s NEV Market: Challenges & ChangesHow does VW perform in China’s New Energy Vehicle (NEV) market? In 2021, Volkswagen’s new energy vehicle “ID series” did not meet the Board’s expectations. It reached an annual sales volume of roughly 70,000 cars, lower than the target 80,000. The pioneer in this industry, Tesla, performed far better – reaching a significant volume of 936,000 shipped units. Besides that, the competition did not just come from Tesla. Local new energy automakers such as BYD, NIO, and Xpeng all delivered outstanding sales outcomes of 594,000, 91,000 and 98,000 units respectively. Together these players …
Fuel-Cell Vehicles in China – Quo Vadis?
Quo Vadis Fuel-Cell in China?What is the state of automotive fuel-cell development worldwide? After years of development, fuel-cell electric vehicles (FCEV) still pose a considerable controversy among OEMs, particularly when it comes to passenger car applications. Although notable progress has been made to develop hydrogen fuel-cell vehicles, the overall market in the passenger segment remains small compared to battery cars (BEV). The global FCEV stock reached 45,000 units by 2021, with Japanese and Korean car models leading the market. Long-term projections forecast an annual sales volume of 150,000 units by 2030, and mobility heavyweights have put hydrogen on their development …
China Case Study: KONE
China Case Study: KONEAs one of the most successful foreign companies in the Chinese market, the Finnish company KONE is a striking example of how the right strategy can turn your business into remarkable profits.KONE in China Since its market entry in 1996, the Finnish company KONE has seen rapid growth in the past 20 years. It has become the market leader in elevator and escalator solutions in China, which accounts for 60% of the global demand and contributes 30% to KONE’s global business (~3bn EUR in 2020). As of today, the company has around 20,000 employees deployed in 600 …
China Standards 2035 – Shaping the World of Tomorrow?
China Standards 2035 – Shaping the World of Tomorrow?What is ’China Standards 2035’? Following the ‘Made in China 2025’ strategic plan, China has officially launched the ‘China Standards 2035’ strategy in 2018, aiming to lay out a blueprint for the Chinese government and leading tech companies to set global standards for emerging technologies, such as 5G, Internet of Things (IoT), and Artificial Intelligence (AI). After a planning phase of two years, the National Standardization Committee published a preliminary report in May 2020, with the final strategic document expected to be released this year. China strives to play an increasing role …
The Rise of China’s Drone Industry
The Rise of China’s Drone IndustryHow big is China’s drone industry? With an expected CAGR of 40.67% between 2017 to 2024, China’s drone industry is thriving. The country is the second largest drone market in the world and is expected to close the gap with the leading market USA in 2024. As the predicted total market value of the Chinese drone industry is over 180 billion yuan in 2025, the sector has turned into a profitable business. According to Drone Industry Insights, the Shenzhen-based company DJI is the top manufacturer of commercial drones, leading far ahead with an estimated market …
China’s 14th Five-Year Plan
China’s 14th Five-Year PlanWhat is the background? China has been using five-year time periods to steer its economy since 1953. In the meantime, the focus of these Five-Year Plans (FYP) has shifted from socialist top-down economic planning to acting more as a “guideline” – setting targets and aligning incentives. A draft version of the 14th plan (2021-25) was released in late 2020 and the final version was passed in March 2021 at the Two Sessions – one of China’s major political meetings. More detailed implementation plans for major sectors, ministries, and regions will follow in the months ahead. In addition, …