Distribution Excellence in China - key obstacles and tools to overcome them
Foreign consumer goods companies often rely on distributors to quickly gain market access in China – both offline & online. But when sales growth slows down, it can be difficult to identify the reasons.
In this context, EAC International Consulting recently developed a presentation summarizing key distribution obstacles in China and tools to overcome them - ranging from high reliance on legacy distributors to lack of e-commerce experience.
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