German Businesses need to think in a more CHINESE way

Read the in-depth interview with Daniel Berger published in the current brand eins issue. Under the title "We need to think more Chinese", the EAC China expert advises German companies to act faster and more agile if they want to continue to be successful in China. Business models need to be adapted and companies need to act in a more systemically relevant way so that they avoid becoming replaceable in the long-term.