The digital level of China´s exhibition market
China’s local trade show organizers have adapted to using digital tools to survive in the “new normal”. Get insights from EAC’s investigation on how local Chinese organizers use digital tools to boost their offline trade shows
Contradictory to the global exhibition industry which almost stagnated in 2020, China’s local trade show organizers have adapted to using digital tools to survive in the “new normal”.
EAC conducted a study of 22 selected local shows in China which outline and discuss the key learnings of digitalization in the industry. Digitalization of exhibitions permeates into lower Tier cities and is broadly used among all kinds of topics in both B2B and B2C shows.
In this context, EAC has developed a teaser how we can help you to form a localized exhibition digitalization strategy in China.
In this context, EAC has developed a teaser how we can help you to form a localized exhibition digitalization strategy in China.
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